How M/s Vijay Singh Built a Successful Handicraft Business

The handicraft business has long been one of India’s strongest cultural and economic pillars. It connects art, tradition, and sustainability — transforming creativity into livelihood. Among the many respected names in this industry, M/s Vijay Singh stands out as a true example of craftsmanship and success.

From a small workshop in Garhmukteshwar, Uttar Pradesh, to a recognized brand across India, their journey shows how dedication and skill can turn simple handicraft business ideas into a thriving company.

Understanding the Handicraft Industry in India

The handicraft industry in India is one of the oldest and most creative sectors in the world. It represents the skills of millions of artisans who work with bamboo, cane, wood, clay, and textiles to produce unique handmade products.

According to the Export Promotion Council for Handicrafts EPCH, the handicraft sector in India provides employment to more than seven million people and contributes significantly to exports.

To learn more about our craftsmanship and values, you can visit our page About Us.

The Beginning of M/s Vijay Singh

M/s Vijay Singh began its journey in 1995 in Garhmukteshwar, Hapur, Uttar Pradesh. With only a few skilled handicraft artisans and a small workspace, the brand started making traditional furniture and décor items from natural materials like cane and bamboo.

Their early focus was simple — create durable, eco-friendly, and beautiful products that reflected Indian tradition. As time passed, their quality work gained recognition, leading to growing demand across local and national markets.

The business gradually expanded, offering a wider range of handicraft making products such as baskets, chairs, Bamboo Baby Lounger Mudda and decorative home items.

Turning Craft into a Successful Business

Building a strong handicraft business in India requires both creativity and consistency. M/s Vijay Singh achieved this by focusing on three main principles: quality, innovation, and empowerment.

1. Commitment to Quality and Authenticity

Every item produced by M/s Vijay Singh is handmade, ensuring attention to detail and authenticity. Instead of mass production, they focus on creating unique designs that stand out for their natural finish and strength.

This commitment to quality helped them earn a loyal customer base and become a trusted name in the handicraft industry.

2. Blending Tradition with Modern Design

M/s Vijay Singh’s success lies in their ability to blend heritage with modern taste. Their designs balance the charm of traditional Indian crafts with the needs of contemporary homes.

Whether it’s a handmade bamboo basket, a mudda chair, or a piece of decorative furniture, every creation reflects both function and beauty.

You can explore their elegant handmade bamboo baskets and furniture collection to see how natural design meets modern living.

3. Empowering Local Artisans

At the core of M/s Vijay Singh’s business model are its artisans. The company provides them with training, fair wages, and opportunities to showcase their skills. This has helped preserve traditional craftsmanship while improving rural livelihoods.

Their approach also supports sustainable practices — an important step as the handicraft sector in India moves towards ethical and eco-friendly production.

Challenges in the Handicraft Business

Running a handicraft business is rewarding but not without challenges. M/s Vijay Singh has faced and overcome several hurdles through innovation and adaptability.

1. Competing with Mass Production

Machine-made goods often dominate the market due to low cost. However, M/s Vijay Singh focuses on educating buyers about the unique value of handmade goods — durability, sustainability, and artistry that machines can’t replicate.

2. Going Digital

Traditionally, handicraft making relied on local fairs and exhibitions for sales. But digital growth changed everything. M/s Vijay Singh was among the few early adopters who used online platforms to showcase their crafts globally.

Today, customers can easily explore their products online through the official M/s Vijay Singh website. This digital shift has helped them reach a wider audience while promoting Indian handicrafts worldwide.

3. Maintaining Sustainability

In recent years, customers have become more aware of eco-friendly products. M/s Vijay Singh ensures that all raw materials — from bamboo to cane — are ethically sourced.

Their eco-conscious production process aligns perfectly with global demand for sustainable living, keeping them ahead in the handicraft industry in India.

Handicraft Business Ideas Inspired by M/s Vijay Singh

If you’re wondering how to start a handicraft business, here are some practical ideas inspired by M/s Vijay Singh’s journey:

• Bamboo & Cane Furniture: Stylish, eco-friendly furniture for homes, cafes, and resorts.

• Handmade Baskets: Functional yet artistic storage and décor pieces.

• Traditional Gifts: Custom homemade basket gifts for weddings, Diwali, and festive occasions.

• Decorative Lighting: Natural lamps and hanging lights made from bamboo.

• Wall Art & Planters: Nature-inspired designs for eco-conscious homes.

How to Start a Handicraft Business

Starting your own handicraft business in India can be a rewarding journey if you plan smartly and stay true to your craft. Here’s how to begin:

1. Learn the Art: Master the craft or collaborate with skilled artisans.

2. Research Your Market: Study what designs are in demand on platforms like Dial Export Mart.

3. Start Small: Focus on a few high-quality products before scaling up.

4. Build a Brand Story: Share your inspiration and process — customers love authenticity.

5. Sell Online: Use digital platforms or your own website for better reach.

6. Go Green: Use eco-friendly materials and packaging.

Technology and Growth in the Handicraft Sector

Technology has changed the face of the handicraft industry. From digital catalogs to social media marketing, tools like photography and e-commerce websites help artisans connect directly with customers.

M/s Vijay Singh leverages digital channels to promote products, receive feedback, and grow brand visibility — proving that traditional art can flourish in a digital world.

This balance between technology and tradition has positioned them as one of the most forward-thinking brands in the handicraft sector in India.

Lessons from M/s Vijay Singh’s Journey

Here are a few key takeaways from their success story:

• Always prioritize quality over quantity.

• Stay rooted in tradition while embracing modern design.

• Empower your artisans — they’re your biggest strength.

• Adapt to digital tools early to grow your audience.

• Focus on sustainability for long-term success.

These principles have helped M/s Vijay Singh become a leading name in the handicraft business in India, inspiring future generations of artisans and entrepreneurs.

Conclusion

The journey of M/s Vijay Singh proves that hard work, creativity, and authenticity can build a strong foundation in the handicraft industry in India. From humble beginnings in Garhmukteshwar to becoming a trusted manufacturer, their story reflects the power of Indian craftsmanship.

As the world moves toward sustainable and handmade products, businesses like M/s Vijay Singh set an inspiring example of how traditional art can create modern success.

If you dream of owning a handicraft business, let their journey guide you — because every handmade product begins with passion, and every success story begins with a vision.